On May 21, Italdizain Group holding and famous jewelry and watch manufacturer Chopard entertained guests at an event in honor of the 25th anniversary of the Happy Sport iconic collection. The well-known concept of “loose diamonds,” when loose stones move freely between two sapphire glasses, was represented in the Chopard Happy Diamonds collection as early as 1976. This idea was taken as the basis for creating the Chopard sports model in 1993. The combination of laconic sports style and luxurious diamonds in the same model was embodied in Happy Sport watches, which can suit various situations and clothes of any style. “Chopard celebrates the 25th anniversary of the Happy Sport watch collection in 2018. The 25th anniversary of the sports line has been commemorated by the release of several new products,” Xavier Lesser, Chopard’s official representative, said. An event full of surprises was arranged, including a special one on the occasion of what was also the 25th anniversary - a silver wedding of the guests. The Italdizain Group pays great attention to the highly respected guests of all its boutiques. For this purpose, the company successfully implements the process of obtaining customer data, including their birth dates, and even wedding dates. The system, having analyzed the data, determined that September was as special a month for one of the brand’s customers as it was for the brand. The honored guest was presented with an unforgettable gift: a romantic trip for two to Geneva with accommodation in Mandarin Oriental, the luxurious hotel in Geneva. Through the evening, guests saw over the amazing novelties of the Happy Sport collection by the Swiss brand, and enjoyed live music by Nigar Huseynli.