The Maison Chopard announced that it will be an official partner of No Time To Die, the 25th James Bond film. The Maison Chopard is delighted to announce its collaboration with EON Productions, on the creation of a unique jewellery collection named Happy Hearts - Golden Hearts. This is limited edition of 7007 fine jewellery creations.

The heart – for which the French equivalent cœur comes from the Latin cor behind the word "courage" – is the emblem of the Maison and synonymous with bravery. Through this new jewellery line, which is inspired by the iconic Chopard Happy Hearts Collection, Co-President and Artistic Director Caroline Scheufele shares her vision of the James Bond Woman: a determined and courageous woman. She decided to reinterpret the Happy Hearts by filling the hearts with ethical rose gold as gold is a leitmotif embedded in the James Bond DNA, for example; Goldfinger (1964), The Man with the Golden Gun (1974) and GoldenEye (1995).

The Happy Hearts - Golden Hearts Collection includes a bracelet, earrings, pendant and sautoir necklace, playfully alternating between a large golden heart with a smaller heart containing the famous dancing diamond, another signature of the Maison and a symbol of freedom and adventure. A second version offers the same design with the large heart delicately set with diamonds. As with all Chopard jewellery and watch creations since 2018, the gold used is ethical, making these talismans as beautiful inside as they are outside, while even more precious: ethical, light, supple and easy-to-wear.

Since 1988, Chopard has been a permanent partner and official timekeeper of the legendary Mille Miglia race initiated 90 years ago. In 1927, two Italian aristocrats, disappointed at losing by their dear Brescia the right to host Grand prix of Italy, opened a new car race.

On May 21, Italdizain Group holding and famous jewelry and watch manufacturer Chopard entertained guests at an event in honor of the 25th anniversary of the Happy Sport iconic collection.

On March 7, there was the event in the Chopard boutique culminated in the drawing of an exquisite piece from the Swiss jewelry and watch brand. The guests of the evening were greeted by Mr. Xavier Lasse, Chopard’s official representative. It was charming Aileen who became the lottery’s winner and consequently the owner of the pendant from the Ice Cube Pure by Chopard.