The culture of design


This radical concept, conceived by one of the only Maisons capable of designing creations that form a unique collection of cult jewelry and watchmaking designs, will become Cartier signature. Tank, Trinity, Juste un Clou, Santos, Love, Panthère or Ballon Bleu, instantly recognizable, these collections are based on four main principles of creation: the purity of line, the accuracy of the shape, the precision of proportions, the precious details. The creations of the seven iconic collections represent a cultural but also emotional heritage. These pieces are heirlooms. A powerful feeling directly linked to the idea of heritage and the timelessness that they symbolize.

The exclusive exhibition at the Gazelli Art House Gallery of Contemporary Art in Baku, dedicated to the design of these iconic creations, will feature photo and video installations of the House created with the participation of seven prominent representatives of the Baku art scene.

We invite you to register using the link (below) and get a ticket for one of the two days open to the exhibition.




The Ballon Bleu de Cartier watch epitomizes Cartier’s unique vision and its four creative focuses: the purity of line, the precision of the proportions, the precious details and the accuracy of shapes. The Ballon Bleu de Cartier watch was created in 2007, this piece has rapidly become a resounding success and a Cartier icon.

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Conceived in 1970s New York, the Juste un Clou collection reflects the bold spirit of the era. Its nail-inspired silhouette breaks through conventions, asserting the essence of its wearer. Original, independent, fearless, and free.

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The legend, the design, the history. Parallel side elements of the case are the visiting card of the Tank watch. The precision of the proportions lies in the balance between the lines and shapes, the volume and harmony that emanate from the design and lend the Tank its remarkable elegancy.

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Love. Friendship. Fidelity. Conceived by Louis Cartier in 1924, the Trinity collection has become a symbol of life's most paramount relationships. Three intertwined bands in pink, yellow, and white gold. Countless memories, with you for eternity.

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A watch that doubles as a piece of jewelry, Panthère de Cartier is one of the most distinctive Cartier designs. A legend that has absorbed the charm, grace, independent and freedom-loving nature of the panther.

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A love child of 1970s New York, the LOVE collection is a symbol of free-spirited love. Its binding closure and screw motif give it true permanence, while diverse interpretations allow for a unique expression of feelings.

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Simplicity. Practicality. Innovation. These were the three major principles of Alberto Santos-Dumont, the aviation pioneer. Every single one of his projects was guided by the desire to make further progress. In 1904, Louis Cartier granted the famous aviator’s wish: to be able to tell the time while flying, manning the controls of his plane without having to stop to check his pocket watch. Louis Cartier revolutionized watchmaking by creating the first modern wristwatch.

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