Florenza

Ginori

CollectionFlorenza

A petal slips into the plate, a leaf that appears only in part, a color that flows across porcelain like a natural gesture. It is from this spontaneity that Florenza takes shape: a tableware and giftware collection inspired by the landscapes surrounding Florence, one that does not imitate nature but captures its fleeting passage.
Delicate flowers, which grow wild around Florence, the cradle of Italian artistic craftmanship, rest lightly on porcelain plates, coffee cups and decorative vases creating a fresh, graceful and versatile mise en place true to the elegance of Ginori 1735 elegance. An Italian porcelain collection designed to accompany every convivial moment, from everyday gestures to special occasions, bringing the natural beauty of Tuscany to the table.
The green Acanto decoration, inspired by the vegetation framing Florence, expresses a calm and sophisticated vision of nature. The brighter and more radiant Malva pink evokes spring blooms and creates a dialogue of colour and white space, giving rhythm and lightness to the table.
The Florenza collection is nature that does not organize itself. It simply happens.

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