On April 17, 2025, a new showroom of the renowned German furniture and interior design brand KARE officially opened at the heart of AF Mall.
The brand was founded in 1981 in Munich by two creative leaders, Jürgen Reiter and Peter Schönhofen. KARE offers an organic synthesis of unusual authentic design, technical innovations, sophisticated designs, top quality materials and finishing - all delivered with legendary German practicality. The brand’s philosophy centers on crafting recognizable, original and inspiring pieces that empower their owners to fully express their style and personality through their interior.
The brand’s mascot, a bulldog, was inspired by the beloved pet of co-founder Jürgen Reiter. Embodying courage, determination, and eccentricity, the bulldog perfectly captures KARE’s spirit — a brand that breaks stereotypes, sets trends rather than follows them, and captivates a wide audience of buyers.
Even before the grand opening, KARE’s presence was felt across the city; in early April, a branded KARE truck toured the streets, showcasing an artistic installation featuring a sculptural bulldog centerpiece. A miniature version of this sculpture — complete with an invitation around its neck — became a coveted entry “pass” for designers, architects, bloggers, and interior decor connoisseurs and lovers attending the opening night.
The evening's musical arrangement was provided by DJ Maya Aziz with her dynamic set, which transitioned into a live performance by Miles Music Band, marking the culmination of the celebration. The official program of the celebration began with welcome speeches from Peter Schönhofen, CEO of KARE, and Maria Shishova, CEO of Italdizain.
Guests enjoyed KARE Bar Station cocktails, branded ice cream served from a custom cart, and keepsake Polaroid photos. A creative touch was added with a hands-on masterclass, where each guest could create their own interpretation of miniature bulldog figurines, each becoming a unique interpretation of the event’s icon.
KARE invites everyone to explore its collections in person. The showrooms are open to visitors at:
34 Samed Vurgun Street, AF Mall
(Tel: +994 (51) 201 92 84)
22A 28 May Street, Villeroy & Boch, -1st floor
(Tel: +994 (10) 256 45 55)
Here, guests can immerse themselves in the brand’s design philosophy and receive professional consultations.
KARE’s official distributor in Azerbaijan is Italdizain.
Learn more at: https://italdizain.az/ru/boutiques/kareafmall.