The Swiss watch brand and one of Azerbaijan’s most recognisable voices continue their collaboration, united by a shared idea of movement, progress and the pursuit of perfection.
The philosophy behind the collaboration between Perrelet and Tural Yusifov is expressed through the concept of Luxury in Motion, which, within the project, evolves into the idea of “Movement Towards Perfection.” For a Swiss watch House with a rich heritage, movement has always held particular significance. It lies at the heart of watch mechanics and reflects a constant search for something new. Throughout its history, Perrelet has brought together the traditions of Swiss watchmaking, technical innovation and contemporary design.
For Tural Yusifov, the theme of movement is equally natural. Cars, speed, technology and continuous development have long been part of his professional work and personal projects. This interest is closely aligned with the character of Perrelet.
The collaboration between Perrelet and Tural Yusifov began in 2023. They share a respect for craftsmanship and time, an interest in technology and a drive for continuous development. The partnership therefore became a natural continuation of both Perrelet’s philosophy and Tural Yusifov’s professional journey.
Perrelet is one of the oldest names in the watch industry. The history of the manufacture dates back to 1777 and is closely linked to Abraham-Louis Perrelet, the distinguished watchmaker associated with the creation of one of the earliest self-winding mechanisms — a watch capable of winding itself through the movement of its wearer. Almost two and a half centuries later, Perrelet continues to develop the tradition established by its founder, preserving its watchmaking heritage while exploring new technologies, materials and design.
Tural Yusifov began his radio career in December 2003 and, in 2010, became the first radio presenter in Azerbaijan to sign an independent contract. Today, he is one of the country’s most recognisable media figures. Tural is the creator and host of the automotive project AvtoStop, collaborates with İctimai Radio and İctimai TV, and develops his own media projects.
One of the clearest expressions of Perrelet’s contemporary character is the Turbine collection. Introduced in 2009, it made movement an essential part of watch design. The signature turbine on the dial responds to the motion of the wrist, creating a constantly changing visual effect. This feature has become one of Perrelet’s most recognisable signatures.
At the centre of the new chapter in the partnership is the Perrelet Turbine Carbon Black Edition, one of the most distinctive models in the collection. It brings together Perrelet’s technical expertise, a contemporary monochrome aesthetic and the signature 12-blade turbine. As the wrist moves, the turbine begins to rotate, bringing the dial to life and making movement an integral part of the watch’s design.
The central section of the 44 mm case is made from a composite material based on polycarbonate and carbon fibre, combining lightness with strength. The black colour palette, carbon construction and dynamic movement of the turbine give the model a sporty character and underline its connection with the worlds of technology and speed.
In the Turbine Carbon Black Edition, the philosophy of Luxury in Motion is expressed with particular clarity. Movement defines the visual character of the model while also becoming a symbol of progress, energy and the pursuit of perfection.
A special place in the brand’s history in Azerbaijan belongs to the limited-edition Perrelet Turbine Azerbaijan Edition, created specifically for the local market. Its design is inspired by national symbolism. As the black turbine blades rotate, they reveal the image of the Azerbaijani national flag, incorporating the country’s symbols into the dynamic visual effect of the dial.
As a friend of the brand, Tural Yusifov will create a series of original features dedicated to the history of Perrelet, the Turbine collection and the philosophy of Luxury in Motion. The concept of “Movement Towards Perfection” will be explored through his radio broadcasts, podcasts, automotive test drives and other media projects.
The Turbine Carbon Black Edition will become a constant companion to Tural Yusifov and a natural part of his professional and everyday rhythm. Across his projects, the watch will appear in the context of cars, travel, new goals and personal interests.
The partnership between Perrelet and Tural Yusifov is conceived as a long-term collaboration. They share a similar approach to time, craftsmanship and progress. This is the idea at the heart of Luxury in Motion — movement that leads towards perfection.
Perrelet is represented in Azerbaijan by Italdizain, the brand’s official distributor in the country. The launch of the Turbine Azerbaijan Edition became an important part of Perrelet’s development in the local market and highlighted the brand’s special connection with its Azerbaijani audience. Perrelet watches are available at Royal Collection boutiques at the following addresses: 4 28 May Street and 5B Niyazi Street, Baku, Azerbaijan. Contact numbers: +994 (12) 498-00-53, +994 (12) 492-76-56. More information about the brand and its collections is available at: https://italdizain.az/en/brands/perrelet