Ginori 1735 presents Florenza, the new tableware and home décor collection that invites you to observe nature from a different perspective: close-up, spontaneously and more authentically. A garden free from boundaries, without frames, growing according to the rhythms of light and the seasons.
The name Florenza preserves a deep bond with the Florentine hills, where spontaneous vegetation follows a logic all its own – never organised but simply arising. From this vision takes shape a collection that reinterprets floral in a contemporary manner, to be transformed into a simple language, unguarded and able to recite the poetry of nature without artifice.
In Florenza, the flower is not represented in its totality, but in its passage. Here, a fragment captures movement – a petal that grazes the edge of a plate, a leaf appearing only partially, a brushstroke of colour that appears to follow an instinctive gesture. Not a traditional floral, but an invitation to come closer, to capture the detail, to be delighted.
It is from this vision that a chromatic narrative blooms, capable of amplifying the identity of the collection through two complementary interpretations.
Verde Acanto tells of nature in its calmest and most sophisticated dimension: a historical, earthy and botanical green, inspired by the acanthus leaves of classical tradition and spontaneous Tuscan vegetation. A natural and elegant colour that brings balance and depth to the table.
Rosa Malva celebrates the brightest and most radiant part of the landscape – a soft, slightly dusty field, pink with a coral-lilac vibe that renders it fresh, contemporary and effortlessly chic. All evoking the delicacy of the wild mallows that dot the sunlit paths.
The two palettes do not delineate botany in a didactic way but evoke its atmosphere and sensitivity. Two interpretations of the same spontaneity that animates Florenza.
The collection plays on two opposing yet harmonious intensities – full-colour creations enveloping the form with character and depth, served alongside creations on a white background, lightened by a simple botanical gesture. Their dialogue generates rhythm, breath and visual freedom, inviting you to compose the table according to a personal and ever-changing sensibility.
True to Ginori 1735 elegance, Florenza looks anew at contemporary porcelain and invites everyone to experience beauty in its most authentic form.
Address: Ambiance Boutique, 5A, 28 May Street, Baku, Azerbaijan.
Contact phone: +994 (12) 498-62-94
Ginori 1735 is exclusively represented in the territory of Azerbaijan by Italdizain. For more information about the brand and its collections, please visit the website: https://italdizain.az/en/brands/ginori