Swarovski continues to evolve its brand story with a spellbinding reimagining of its retail stores. With the rollout of its new store concept around the globe, the transformation is ongoing, and among the latest is Swarovski at Ganjlik Mall, which opened its doors on 18th September.
WELCOME TO OUR NEW RETAIL LANDSCAPE
Designed to ignite the imagination, Swarovski’s refurbished store at Ganjlik Mall pays homage to the shimmering beauty of crystal, whilst reflecting the captivating charm of the city of Baku.
Located in the heart of one of Azerbaijan’s premier shopping destinations, the Swarovski at Ganjlik Mall is 70 sqm and themed in Swarovski blue, a vibrant color which represents the life force of water – an integral element in the production of crystal.
Inside is a light-filled and luxurious shopping experience offering customers an immersion into the creativity, savoir-faire and elegance that defines the 130-year-old Austrian heritage brand.
On entering the store, customers can discover Swarovski’s joyfully extravagant collections from jewelry, watches, and home décor to eyewear and tableware.
Reflecting the brand’s new visual identity, overseen by the iconic Swarovski Swan, visitors are welcomed into a sensorial retail space to discover an array of crystal treasures. Different areas in the store are color-blocked in Swarovski’s signature brand hues of pink, blue, yellow, and green.
A key element of the new concept is its open approach to product presentation. Moving away from the traditional glass showcases of the previous concept, jewelry is now displayed openly, inviting customers to explore the collections more freely and engage with the pieces at their own pace. This creates a more intimate and interactive experience, allowing the products to become an integral part of the surrounding space.
Mesmerizing metallic finishes and glass combine with chrome and silk touches throughout the retail space at Swarovski Ganjlik Mall, and with a multitude of octagons adorning the walls in a breathtaking display of product and pattern, the entire concept is a tribute to the wonder of crystal.
A feast for the senses that encourages exploration and self-expression, Swarovski at Ganjlik Mall promises a world filled with magic and special moments.
In Azerbaijan, Swarovski is represented through its boutiques in Baku, offering visitors the opportunity to discover the brand’s latest jewellery, accessories, and iconic crystal creations. Combining innovative design with exceptional craftsmanship, Swarovski continues to bring its distinctive brilliance to contemporary fashion and lifestyle.
Discover Swarovski collections at our boutiques:
Swarovski Boutique 22 Huseyn Javid Avenue
+994 (12) 510 91 35 / +994 (50) 306 34 13
Swarovski Gənclik Mall 14 Fatali Khan Khoyski Street
+994 (12) 599 15 53 / +994 (50) 471 47 89
Swarovski Dəniz Mall 26B Mikayil Huseynov Avenue
+994 (12) 599 14 66 / +994 (51) 201 92 86
Italdizain is the exclusive partner of Swarovski in Azerbaijan. For more information about the Swarovski brand and its collections, please visit our website: