The Yves Delorme boutique in Baku hosted a presentation to unveil the Khari Bulbul × Yves Delorme limited-edition collection, crafted exclusively for the Azerbaijani market.
At the heart of this collection lies the Khari Bulbul mountain flower, a design created personally by Laurence Rouet, the Creative Director of Yves Delorme. For this premier textile house – renowned for preserving the heritage of authentic French craftsmanship, or savoir-faire – the collection offered an opportunity to express one of Azerbaijan’s national symbols through the aesthetic of Yves Delorme.
The ambiance of the gala evening, dedicated to the collection's official launch, was curated around botanical motifs and a diversity of textures and finishes that are quintessential to the brand. Floral patterns, exquisite and delicate textures, fabric elements, and accent pieces from the new line defined the boutique's interior design, elevating the presentation.
The premiere was attended by the brand's loyal clientele, esteemed representatives – including Vyacheslav Zaitsev, Head of the Yves Delorme Representative Office in Russia, and Margarita Fontova, Regional Manager for Group Fremaux Delorme – alongside interior designers, media figures, and influencers. The launch of the collection united an audience bound by a shared passion for design, art, historical heritage, architecture, cultural traditions, and the philosophy of the art de vivre.
A highlight of the evening's itinerary was a masterclass titled "The Art of Bath Linen," hosted by luxury service expert Roman Kelasiev. The session explored the art of recreating a high-end hotel experience within the comfort of one's own home. Guests were enlightened on the nuances of selecting towels and bathrobes, the importance of textile dimensions and density, and the criteria for evaluating quality and finishing details. The expert explained how to care for terry-cloth textiles, how to store towels and bathrobes, and how to create a visually appealing bathroom displays. The cultivation of the home environment remains a cornerstone of the philosophy – and the true art of living beautifully – that Yves Delorme embraces.
The presentation provided the guests with an opportunity to explore the features of the new collection, experience the quality and texture of the pieces and delve deeper into the traditions of French textile mastery.
In Azerbaijan, the Yves Delorme textile brand is exclusively represented by its official distributor — Italdizain. The collection is available at the Yves Delorme boutique, located at 26, 28 May Street in Baku
Address: 26 28 May Street, Baku, Azerbaijan
Phone: +994 (12) 493-13-34
More information about the brand and its collections can be found on the website: https://italdizain.az/en/brands/yves-delorme.