Racing, Style and Time: Four TAG Heuer Stories

The comeback of TAG Heuer to Formula 1 marks one of the highlights of the sporting season. This year, as the Race celebrates its 75th anniversary, the brand once again takes on the role of Official Timekeeper. It is natural continuation of a shared story spanning decades of close collaboration between TAG Heuer and Formula 1.  

In 1969 the TAG Heuer logo first appeared on a Formula 1 car, and in 1971 the company became the first sponsor of the Scuderia Ferrari team. In partnership with leading teams, TAG Heuer has since been part of 239 victories, 613 podiums, 9,471 points, 11 Constructors’ Cups and 15 World Drivers’ Championships. It is one of the most successful partnerships in the history of the Championship.  

Today, TAG Heuer’s heritage is reflected not only in precision of chronometry, but also in details: how a dial is read at high speed, how the case sits on the wrist, how colour and material emphasize character. Four models form a single story of racing from the pit boxes and hot asphalt to the energy of the big city. 

The Formula 1 Automatic Chronograph x Oracle Red Bull Racing sets the tone from the outset: a blue opaline dial with a chequered pattern, red accents and bright yellow highlights on the hands and counters capture the signature palette of the Oracle Red Bull Racing team, a symbol of speed and victory on the track. The lightweight yet robust titanium case pairs with a carbon bezel, adding texture and resistance to pressure, whilst the blue rubber strap keeps a steady rhythm in any setting. On the reverse side is an Oracle Red Bull Racing engraving, with branded packaging and a leather travel case included: everything here is about team spirit and the taste for victories.   

Balancing the energy of the pitlane is the Carrera Chronograph 39 mm, a return to the clarity and logic that have made the collection a benchmark for six decades. The contrasting “panda” design, with silver sunray dial and two black counters, is instantly legible thanks to the curved flange, while a domed sapphire crystal visually softens the bezel and follows the lines of the dial, a direct reference to Jack Heuer’s concept of readability. The seven-row steel bracelet restores the iconic fit and fluidity of movement, presented for the first time in this form on the modern Carrera 39 mm.  

While the Carrera stands for purity of form, the Monaco reminds us that racing has character. The 39 mm square case, combining brushed and polished finishes, plays with light at every movement. Beneath the domed crystal lies a blue sunray dial with two counters, a date window at six o’clock and a vivid red hand. The perforated strap continues the racing theme, while the in-house calibre TH20-00 delivers a power reserve of up to 80 hours.